Targeted MailingSt. Louis, MO
Precision-targeted direct mail to specific demographics. Advanced list selection and variable data.
Features & Benefits
- Demographic targeting
- Geographic selection
- Variable data printing
- List procurement included
- Response tracking available
Service Details
7-10 business days
500 units
How It Works
Targeted mailing puts your message in front of specific people based on demographics, purchase behavior, or business characteristics. We start by defining your ideal customer profile, then source lists from reputable data vendors. Consumer lists can filter by income, age, homeownership, interests, and purchase history. Business lists can target by industry, company size, job title, and revenue. We clean your list to remove duplicates, correct addresses, and flag undeliverable records—reducing wasted postage. Your mail piece can include variable data personalization (recipient name, location-specific offers, custom images). We print, address, sort, and deliver to USPS for delivery.
Why Choose MCI
List quality makes or breaks targeted mail campaigns. We've worked with data vendors for decades and know which sources deliver accurate, responsive lists for different industries. Our list processing catches problems that waste postage—duplicates, bad addresses, and opt-out records. We can track response rates by list segment, helping you refine targeting for future campaigns. When you're paying for precision, you need a partner who understands data.
Frequently Asked Questions
Where do targeted mailing lists come from?
What targeting options are available?
How do you ensure list accuracy?
Can I track response rates from targeted mailings?
Work Samples
Personalized variable data mail pieces
Direct mail package with letter and brochure
Demographic-targeted postcard variations
Sorted and bundled mail ready for delivery